SEMA is perhaps the highlight of the year for certain people and certain automobile manufacturers. The beefed up and tuned up models which are presented here year in and year out represent the cream of the crop of the tuning-car industry.

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One of the more frequent visitors of SEMA is the Korean automaker Hyundai, who will introduce some of its newest models this year. We are happy to announce that Hyundai has confirmed its collaboration with AKR Performance and are going to represent its mutual design for the new Genesis model. The car is named 2015 Hyundai Genesis AR550 By ARK Performance, and will be released on this year’s SEMA for the first time.

People will get to see the glimpse of it and find out how ARK Performance has managed to turn the Genesis model into a bona fide sport sedan. The new design may looks outrageous for a Genesis model, but we assure you that once you get used to it you will be loving this car and every second of it.

2015 Hyundai Genesis AR550 side

2015 Hyundai Genesis AR550 By ARK Performance Exterior

Ok, the look may not be out of this world, but it is certainly a design which will make you fall in love with it. Infinite Auto Design were actually commissioned to help out with the design of the exterior of the new Genesis vehicle and the thoughts are that they did a stellar job on it. Mainly, the manufacturers have fitted enough carbon-fiber on the car to make it aerodynamically as possible.

2015 Hyundai Genesis AR550 grill

The car is pretty sleek and rides like a dream. The redesign is immediately noticed with the new front and back bumpers and the revisited side skirts which were also added. The lights have also been changed. The front ones include Crystal Project headlights, which do not give the Genesis a modern new look but also perform better in different weather conditions.

2015 Hyundai Genesis AR550 light

With an all new trunk decklid and a wider front fender and a redesigned back one, the 2015 Hyundai Genesis is one of the better contenders of this year’s SEMA show. Also to mention, the body frame of the car is much wider and accounts for more interior space and better stability of the car while driving.

2015 Hyundai Genesis AR550 bonet


Although a lot of work has been done on the 2015 Hyundai Genesis AR550 By ARK Performance, the least amount was added to the inside. The car actually retains the same interior look with a few minor alterations.

2015 Hyundai Genesis AR550 change gear

For instance, the car now has new custom diamond-stitched seats and also costumed diamond-stitched panels, both courtesy of Katzkin. Although the changes are few, the end result is great. Now you get an impression as you are walking into a business jet or a fancy office for that matter.

The interior luxury new design goes hand in hand with the outside and it is great that they decided not to overdo it and keep the changes to a minimum.

2015 Hyundai Genesis AR550 rear seats

Engine of Hyundai Genesis AR550

The biggest changes and the highest upgrades were saved for last, or are rather located under the hood of the vehicle. The new Hyundai Genesis AR550 suffers perhaps the biggest upgrade in the drivetrain compartment but it’s also the greatest one made for this car.

Firstly, the vehicle is going to use a 5.0-liter V-8 engine, with the addition of a new Rotrex supercharger system. Some sneaky add-ons also include a performance intake system, a GRiP exhaust system and a a high-flow catted test pipe with a carbon engine cover.

2015 Hyundai Genesis AR550 engine system

All of this comes down to 420 horsepower to 550 horsepower, which the car now is able to perform. The chassis and the suspension setup were also tuned up a bit. The car uses an Airrex premium air suspension system which makes your drive a bit sturdier.

2015 Hyundai Genesis AR550 engine

2015 Hyundai Genesis AR550 Release Date

The car 2015 Hyundai Genesis AR550 is going to be officially released on this year’s SEMA show, and has been actually been built for this very occasion. The price is unknown for now, but after the show passes we may have those information available to us as well.


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