The Toyota Tundra has always been a good truck. It’s managed to get up the nose of industry leaders like Ford and Chevy while offering versatility and power.
There is a strong refresh incoming for 2018, and the Tundra looks as good as ever. Major changes include some aesthetic changes and safety improvements. With that said though, the Tundra needed some fresh updates to bring in customers.
Back in 2016, the Toyota Tundra only sold 115,000 examples, which may seem like quite a bit of trucks, but the F-150 sold a whopping 820,000. The Toyota Tundra only retained about 5% of the market’s share.
So with that fact, the 2018 Toyota Tundra has quite a bit of ground to make up. This is confusing too, because the smaller Tacoma truck is in the top of its class…weird. It’s almost like Toyota knows how to make great cars (Lexus LFA) but can never do it twice (this is an obvious exaggeration).
The 2018 Toyota Tundra’s new safety features include lane departure assist, auto high-beams, pre-collision assist and radar control. More safety features and technology may be enough to capture a little more market share, but will it be enough?
The Exterior-2018 Toyota Tundra:
A new grille and headlights dawn the new face of some trims for 2018. This adds a more premium look to the updated truck, which is welcoming.
Other than those couple aesthetic changes, the 2018 Toyota Tundra is largely unchanged. It remains a modern truck with boxy fenders and a capable face.
The new TRD Sport trim may also entice new customers looking for something different as well. The issue arises from the tuning though, as it is a truck with “Sport” in the name…? I’m not sure if that makes sense.
Also, the suspension is “Sport” tuned which also sounds uncharacteristic of a truck.
However, strictly from the exterior, it looks good. I like the double hood scoop design Toyota implemented. It doesn’t look as crazy as it sounds, and works well to make the front end look more assertive.
The 2018 Toyota Tundra kind of looks like a cross between a big Chevy Colorado and a Ford F-150 from the rear. I imagine that is because the American trucks sell very well, so Toyota had to follow the best in the business.
The 2018 Toyota Tundra is in an interesting place, since (like the Chevy Silverado) it doesn’t necessarily need a redesign. But, the Tundra doesn’t sell well at all so…What’s the plan to boost sales?
The Interior-2018 Toyota Tundra:
The interior of the 2018 Toyota Tundra is a mild place. The first thing that is apparent on the inside is the “TUNDRA” that is written under the navigation screen. This is placed there just in case you forgot you’re in a TUNDRA. Good thinking.
I will always feel uneasy at the sight of big, cheap looking plastic in interiors like we see in the Tundra. It honestly ruins any grace the inside had. There is plenty of leather and wood that can be added to the inside, but those big bulky plastic pieces around the screen look cheap. Plus the “TUNDRA” text just looks weird. I don’t get why they want to remind you that you’re in a Tundra.
Inside the 2018 Toyota Tundra is where Toyota should focus their efforts of remodeling. The “fancy touches” you can find in here are on par with what was fancy inside of a car in 2008. 2008 was nine years ago.
The outside of the Tundra can pass, but the interior where drivers (the person who will most likely buy it) needs some love. Interior design has been getting more and more competitive in recent years, so every advantage counts. And every disadvantage is amplified.
The new safety features that the 2018 Toyota Tundra offers may entice new faces, but I’m sure the interior just does not stack up in the end to a purchase. It is unfortunate, but that’s how the cookie crumbles.
Engine options for the 2018 Toyota Tundra include a 4.0 L V6, a 4.6 L V6 and a big 5.7 L V8. Horsepower ranges from 271 horsepower from the 4.0 L V6, 310 from the 4.6 and 381 from the V8.
Each Tundra can be bought in either rear wheel drive or all wheel drive, depending on your needs.
Interestingly enough, the 2018 Toyota Tundra offers a bolt-on supercharger from TRD that you can get. This system improves horsepower up to 500 HP, which works wonders. A supercharger equipped Toyota Tundra can do 0-60 in 4.4 seconds. Incredible.
You probably won’t ever need to go that fast on the job site, but it’s nice to know that Toyota and TRD have you covered.
|Vehicle Type:||Fullsize Truck|
|Power Plant:||4.0 L / 4.6 L V6 / 5.7 L V8|
|Power:||271 – 400 HP (est.)|
|Torque:||300-400 Lb-Ft. (est.)|
|Top Speed:||Not Available|
|Seating:||2 – 5 adults|
|0-60 MPH (0-120 KPH):||Not Available|
Sum It Up:
I think that the 2018 Toyota Tundra has a great foundation laid for itself, but needs to be tweaked. Fuel economy has plagued the big truck for years, and needs to be fixed as well.
The 2018 Toyota Tundra could be a great truck, but Toyota needs to update the interior and really push for sales. This is, of course, if they want more than 5% of the market share.
Toyota knows how to make great vehicles, so I do hope the act comes together with the Tundra. The new design and updates release date will be shown later this year.